Income, impact and innovation for nonprofits
I help mission-led organisations to grow their income, make more of an impact and create new ideas.
I help mission-led organisations to grow their income, make more of an impact and create new ideas.
Led the development of a digital hearing test for RNID, now taken by more than 600 people. In 18 months it generated 1,300 new regular donors and 120,000 email subscribers.
Worked with senior stakeholders at NASA Jet Propulsion Laboratory to take their new K12 learning resource to completion. The website is a widely used learning tool for teachers and students globally.
Led the design of a campaign which boosted donations by 573% and generated 16,000 new leads. The project combined user research, storytelling workshops, human centred design and marketing.
With more than 100 million views for my own work as a political journalist, I was a key player in the digital transformation of The Telegraph, including delivering digital coaching for some 500 journalists.
I led the rebrand of the Royal National Institute for Deaf People back to its original name after a decade of financial underperformance. The rebrand doubled awareness from 19% to 43%.
Tripled the number of puppy trainer volunteer applications for Hearing Dogs for Deaf People by leading a project to optimise and simplify the sign up journey and improve the marketing campaign.
"Michael was brilliant at creating the conditions for the team to thrive. He created the space and permission to stand-up a dedicated in-house team to support the website and donor journey rebuild. Michael is driven to see change through while keeping teams aligned. Great to work with."
Rachel Shah
Head of Digital, Swiscot Group
“Michael is a true leader in the sector. His passion for innovation and improving digital maturity is purposeful and evident. He challenges the status quo to find tangible, practical solutions — always with the human at the heart."
Louis Eastwell
Founder, Hire Purpose recruitment agency
"I worked with Michael on the resurrection of the heritage brand RNID. I was impressed with his drive and commitment, as well as his compassion and consideration for his team. An asset for any organisation going through significant change."
Dan DuFour
Leading charity brand strategist
